The NO APOLOGY Project
The NO APOLOGY Project is an invitation to explore one's own inner beauty through music and learn to live more unapologetically.
The NO APOLOGY Project is committed to harnessing the power of music in order to guide visual and diverse storytelling while deepening the relationship between audience and story.
Our journey begins at the crossroads of LGBTQIA+ television and music assets that address important pop-culture issues; including, self-discovery, mental health, and communication in our ever-evolving modern world.
NO APOLOGY ~ The TV Series
NO APOLOGY ~ The TV Series
A coming-to-life story
Genre: Fantasy Musical Dramedy
NO APOLOGY is a genderqueer fantasy musical dramedy TV series in development.
An aspiring gay indie rock star struggles with self-identity, his career, and frequent visits from his gender-fluid imaginary “muse”.
When opportunity suddenly knocks, Zach's pop music career finally begins to take flight, sending him down a deeper path of desire, fantasy, and self-confrontation.
In the spirit of ROCKETMAN and HEDWIG AND THE ANGRY INCH, NO APOLOGY is a music-induced journey about discovering one’s own inner beauty and learning to live more unapologetically.
Compelling storytelling paired with a single-artist soundtrack has yet to be done in a television series.
Diversifying the content and mediums while delivering compelling stories generates new opportunities for building an engaging fanbase and generating revenue that will reduce overall investment risk.
NO APOLOGY is a single-season series with a minimum of six (6) episodes and the opportunity to create additional seasons with continued storylines within the NO APOLOGY theme framework. Season one (1) of NO APOLOGY creates a playbook to inspire the possibility of new seasons featuring different storylines as well.
Theme & Tone
NO APOLOGY's theme and tone explore the complexity of mental health issues we're facing today. It blurs the lines between fantasy and reality, invites audiences in at every angle, and tugs at your heartstrings through flashbacks, recurring dream sequences, and emotionally charged musical sequences that are the rhythmic heartbeat of its universality.
NO APOLOGY echoes the anxiety-altered surrealism of ROCKETMAN, the defining traumatic past of MOONLIGHT, the hopeful-heart musical cadence of ONCE, the unapologetic wit and honesty of HEDWIG AND THE ANGRY INCH – and the gender non-conformity of today's emerging culture.
NO APOLOGY ~ Music Branding Campaign
2022/23 Music Branding Campaign
Total Budget: $60k
$20k for new music recordings (15-20 new songs)
$40k for promotional content and services (video, ads, photos, ad campaigns, publicity teams, etc.)
The NO APOLOGY TV series features the first single-artist soundtrack in TV history – provided by series writer and recording artist Gregory Douglass.
The NO APOLOGY music branding campaign delivers new music from Gregory Douglass, builds and engages the NO APOLOGY audience in advance, and creates new assets that can be leveraged in the TV series itself.
The TV series includes completed music for the first (3) three episodes. New content will round out the music for the remaining three (3) episodes of the six (6) episode series.